Meet Paul Pearcey, founder of the burgeoning clothing brand BXACTIV ("be active"). If you're local to Sacramento, you may have seen his activewear line at California Family Fitness or being worn around town by the cool kids. Four years ago, Paul invested $200 into an idea representing his own developing outlook on life and fitness. He rebranded this concept in 2018, expanding beyond the gym to support a broader active lifestyle. Now BXACTIV merchandise can be purchased at additional area retailers, the BXACTIV online store , and through subscription delivery. Check out Paul's story Let's take a look at some of the marketing efforts that helped Paul build his BXACTIV brand and product exposure. LOGO -- I can't overstate the importance of a distinctive, representative mark that is implemented consistently in a professional manner. For BXACTIV, the logo was essentially the initial product -- a handful of standard t-shirts with an eye-cat...